Monday, August 01, 2005

Atkins goes belly up

Bankrupt!!

I think they just pushed too hard. It seems like they got a little popular and started shoving everything under the sun branded with the Atkins name. They really went nuts when the old man died. I wouldn't have had a problem with their products except for the fact that they cost 3 times (or more) as much as the comparable normal stuff. You can get a box of store brand bread machine mix for a $1. The Atkins bread machine mix was like $5. To top it off, it probably tasted like baked dog shit but I can't say because it was just too damm expensive.

My wife and I have been on Atkins for a while. We both lost the normal 25 lbs then started putting it back on. Atkins has always made sense to me and it works but it is really hard to maintain. The biggest problem with the Atkins diet is that it's plain fucking BORING!! I love meat as much as the next carnivore but I just gotta have a stack of pancakes or a bowl of spagetti at least every once in a while.

Man does not live by ribeye alone.

1 Comments:

Blogger Big Ed said...

I wouldn't call it a fad diet, it always made sense to me and, while I'm certainly no doctor or scientist, seemed to be based on sound principles. It's recent success was because more and more people who are doctors and scientists agreed. Even more important, it's relatively simple to follow and, unlike the ice cream diet or the cabbage soup diet, it really works.

When the old man died, I was deep into it and was constantly looking for something to add some variety. Naturally, the Atkins products seemed to be the answer but I could never bring myself to pay the exorbitant prices. Besides, one of the best things about the Atkins diet is that almost everything you could eat was fresh. For the most part, if it came in a box, you couldn't touch it. The Atkins products reversed that, they were just a box of chemicals designed to taste like chocolate or bread. In my experience, that stuff ALWAYS tastes like nuclear waste.

Before Doc Atkins died, you could find a very small selection and only in a few places but it seemed within days of his death, the Atkins brand was everywhere on everything you can imagine. When I think about it, I guess it was a fad for a while. They probably raked in the money for a short time but since the diet is almost impossible to maintain for the long run, the popularity just petered out which meant that all those products just sat on the shelf.

It's really a shame. Dr Atkins was a pretty cool guy and did a lot of good. It's too bad the people he trusted destroyed his business as soon as he died.

7:33 AM  

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